SOCIAL MEDIA MANAGEMENT

(User Generated Content & Content Creation)

EYECANDY BY REA

Personal Project

Introducing my own personal project. Where I wanted to utilise my social media marketing skills and the algorithm to grow a platform.

Skills Involved

  • Video Production & Editing

    Utilised Final Cut Pro & 70D and other lighting equipment to produce high quality videos and photos.

  • Adobe Photoshop & Lightroom

    Play with colours and composition on photos

  • Influencer Management

    Learnt about contract, influencer media kits, portfolios and the components of a brand deal. With this I’m able to provide a alternative perspective of how to improve or alter a brand deal to benefit a company.

  • Content Production

    Content Ideation and creation is a naatural asset to me and coming up with creative concepts is something that sparked this journey.

  • Social Media Management

    This involved the process of creating a Content Calendar, adapting to algorithm changes and keeping up to date with the latest trends and upcoming brands to keep an eye out for.

  • Marketing

    This involves picking a niche, recognising your target segment/audience and marketing yourself as a brand. As well as, monitoring trends, insights and competitor analysis.

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Copywriting & EDMs