SOCIAL MEDIA MANAGEMENT
(User Generated Content & Content Creation)
EYECANDY BY REA
Personal Project
Introducing my own personal project. Where I wanted to utilise my social media marketing skills and the algorithm to grow a platform.
Skills Involved
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Video Production & Editing
Utilised Final Cut Pro & 70D and other lighting equipment to produce high quality videos and photos.
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Adobe Photoshop & Lightroom
Play with colours and composition on photos
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Influencer Management
Learnt about contract, influencer media kits, portfolios and the components of a brand deal. With this I’m able to provide a alternative perspective of how to improve or alter a brand deal to benefit a company.
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Content Production
Content Ideation and creation is a naatural asset to me and coming up with creative concepts is something that sparked this journey.
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Social Media Management
This involved the process of creating a Content Calendar, adapting to algorithm changes and keeping up to date with the latest trends and upcoming brands to keep an eye out for.
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Marketing
This involves picking a niche, recognising your target segment/audience and marketing yourself as a brand. As well as, monitoring trends, insights and competitor analysis.